在将环境知识分为系统知识、行动知识和效用知识的基础上,利用秦巴山区498户茶农的调查数据,运用bootstrap方法探讨了社会规范情境下,环境知识、环境能力对农户亲环境行为的影响。研究发现：社会规范在系统知识影响农户减少污染行为过程中,以及在行动知识影响农户减少污染行为和改善环境行为过程中具有显著的正向调节效应；环境能力在行动知识影响农户减少污染行为和改善环境行为的过程中发挥正向中介作用；社会规范在行动知识通过环境能力影响农户减少污染行为和改善环境行为过程中的调节效应为正。由此提出,政府应全面提高农户的环境知识和环境技能,并塑造亲环境的社会规范。

The environmental knowledge of farmers was divided into system knowledge, action-related knowledge and effectiveness knowledge. Based on the investigation data of 498 tea growers in the Qinba mountainous area, the study examined the direct impact of environmental knowledge on households’ environment-friendly behaviors, and the indirect impact of environmental knowledge on environment-friendly behaviors by changing households’ environmental capabilities through the bootstrap method. It also verified the moderation effects of social norms on environmental knowledge and environmental capabilities affecting households’ environment-friendly behaviors. The results showed that: social norms have a significant positive moderation effect in the process of system knowledge directly affecting households’ pollution reduction behaviors, and the process of action-related knowledge directly affects households’ pollution reduction behaviors and environment improvement behaviors. Environmental capabilities play a positive mediating role in the process of action-related knowledge affecting households’ reduction pollution behaviors and environmental improvement behaviors. The moderating effect of social norms in the process of action-related knowledge affecting households’ pollution reduction behaviors and environment improvement behaviors through environmental capabilities is positive. So,the government should comprehensively improve the environmental knowledge and environmental skills of farmers, and shape pro-environmental social norms.

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国家自然科学基金面上项目“环境意识与技能对农户亲环境行为的影响机理与政策优化研究：以秦巴山区非木质林产品生产为例”（71873102）