冷链物流平台生态系统的演化博弈与仿真分析

Evolutionary Game and Simulation Analysis of Cold Chain Logistics Platform Ecosystem

摘要:

为系统解决冷链物流生态系统中出现的供需不平衡、信息资源整合障碍、用户碎片化需求等问题，构建冷链物流平台生态系统的演化博弈和系统动力学模型，探究冷链物流平台生态系统主体间动态合作关系对系统演化的影响。结果表明在冷链物流平台生态系统建设中：（1）政府监管部门保持一定的积极参与概率可使整个系统处于最优状态；（2）适当降低政府监管部门积极参与的成本可刺激平台企业高效发展；（3）着重提高平台用户入驻率可促进整个系统发展；（4）政府监管部门对平台企业高效发展的成本及平台用户进行基础交易的成本反应敏感；（5）消费者因素对平台用户入驻速率的影响最大。基于此，提出减少平台企业高效运行成本、加强与政府部门合作等建议，以促进冷链物流平台生态系统建设发展。

Abstract:

In order to systematically solve the problems of supply and demand imbalance, information resource integration obstacles, and user fragmentation needs in the cold chain logistics ecosystem, the evolution game and system dynamics model of the cold chain logistics platform ecosystem are constructed, and the impact of dynamic cooperative relationship between the main body of the cold chain logistics platform ecosystem on the system evolution is explored. The results show that in the construction of the cold chain logistics platform ecosystem: (1) the government regulatory authorities maintain a certain probability of active participation to make the entire system in an optimal state; (2) Appropriately reducing the cost of active participation of government regulatory departments can stimulate the efficient development of platform enterprises; (3) Focusing on improving the occupancy rate of platform users can promote the development of the entire system; (4) The government regulatory authorities are sensitive to the cost of efficient development of platform enterprises and the cost of basic transactions carried out by platform users; (5) Consumer factors have the greatest impact on the settlement rate of platform users. Based on this, suggestions such as reducing the efficient operating costs of platform enterprises and strengthening cooperation with government departments are put forward to promote the construction and development of the cold chain logistics platform ecosystem.