农业企业绿色创业导向驱动机制： 一项模糊集定性比较分析

Driving Mechanism of Green Entrepreneurial Orientation in Agricultural Enterprises: A?Fuzzy-set?Qualitative?Comparative?Analysis

摘要:

探讨如何激活农业企业绿色创业以解决日益窘迫的环境问题，以我国207家农业企业为案例样本，基于集合论思想，运用模糊集定性比较分析方法（fsQCA）,从环境、组织两个层面分析政府环境规制、市场压力、管理者环境认知以及绿色价值观等4个条件因素对绿色创业导向形成的多重因果机制。研究发现：缺乏市场压力是导致非高绿色创业导向的必要条件；高绿色创业导向的驱动机制分为3条路径，非高绿色创业导向的驱动机制分为2条路径，且与高绿色创业导向的驱动机制呈非对称关系。研究结论对推动农业企业绿色创业实践的启示包括：政府必须进一步做好政策宣传，企业要引进有绿色创业愿景的管理者，学校也要加强对学生生态文明意识的教育以及培养其社会责任感；在推动绿色创业导向中要把握好关键核心要素；企业管理者应当根据内部价值观和文化以及外部规制和市场竞争状况选择适合的绿色创业提升方向。

Abstract:

This paper discusses how to activate the green entrepreneurship of agricultural enterprises to solve the increasingly embarrassing environmental problems, taking 207 agricultural enterprises in China as case samples. On the basis of set theory, this paper analyzes the multiple causal mechanisms of the formation of green entrepreneurial orientation by four conditional factors, such as government environmental regulation, market pressure, managers' environmental cognition and green values, from the environmental and organizational levels by using the method of fuzzy set qualitative comparative analysis (fsQCA). The results show that lack of market pressure is a necessary condition for non-high green entrepreneurial orientation, the driving mechanism of high green entrepreneurial orientation is divided into three paths, the driving mechanism of non-high green entrepreneurial orientation is divided into two paths, and it has an asymmetric relationship with the driving mechanism of high green entrepreneurial orientation. Conclusion the enlightenment of this study to the practice of promoting green entrepreneurship in agricultural enterprises includes: the government must further publicize policies, the enterprises should introduce managers with green entrepreneurial vision, and the schools should also strengthen the education of students' ecological civilization awareness and cultivate their sense of social responsibility; Grasp the key core elements in promoting green entrepreneurial orientation; Enterprise managers should choose the right direction to promote green entrepreneurship according to internal values and culture, external laws and regulations and market competition.