基于目标导向行为,发展充分利用对研发人员及资金的主动调整行为研究提升产品创新绩效的理论,为企业提高经济效益、增强市场竞争力以及培育新的经济增长点提供依据。首先对所选2008至2019年28个省的中国高技术产业相关数据进行剔除缺失值和熵值法处理；其次构建产品创新绩效、目标导向行为下研发人员和研发资金投入、战略能力、宏观经济调控等5个指标的PVAR模型；最后在建模基础上进行格兰杰因果检验、脉冲响应和方差分解,分析目标导向行为对于企业产品创新绩效的影响机制。研究发现,目标导向行为下的研发人员和研发资金投入均正向影响企业产品创新绩效,且研发资金投入影响更显著；战略能力主要通过对目标导向行为的作用机制间接正向促进产品创新绩效,但在长期有弱化趋势；宏观经济政策调控对目标导向行为的直接贡献率较小,其影响机制主要在于直接正向促进企业产品创新绩效。

Based on goal-oriented behavior, develop a theory that makes full use of the initiative adjustment behavior of R D personnel and fund to improve product innovation performance, it provides a basis for enterprises to improve economic efficiency, enhance market competitiveness and cultivate new economic growth points. Firstly, the missing values and entropy method were used to eliminate the missing values from 28 provinces of high tech from 2008 to 2019; Secondly, constructing PVAR model of product innovation performance, goal-oriented behavior of R D personnel and R D fund investment, strategic capability, macroeconomic regulation and control; Finally, based on the model granger causality test, impulse response and variance decomposition are used to analyze the impact mechanism of goal-oriented behavior on product innovation performance. It is found that both R D personnel and R D fund investment under goal-oriented behavior have positive effects on product innovation performance, and R D fund investment has more significant effects; strategic capability promotes the product innovation performance indirectly through the mechanism of goal-oriented behavior, but it tends to weaken in the long run; the direct contribution rate of macroeconomic policy regulation to goal-oriented behavior is relatively small, and its influence mechanism mainly lies in directly promoting the product innovation performance of enterprises.

国家自然科学(71571168)；国家自然科学基金河南省联合基金重点项目 (U1904211)；科技部创新方法工作专项 (2019IM020200)。