颠覆性创新演化和实现过程研究——基于腾讯微信纵向单案例研究

中图分类号:????????? ???????? 文献标志码:A?? ??? ?? ?? ??? 文章编号:

摘要:

从颠覆性创新和场景理论的视角，结合互联网典型企业的核心产品——腾讯微信的案例，运用案例研究方法对微信的发展历程等相关素材进行整理分析，得出以微信为代表的“技术+市场”型颠覆性创新、微信的颠覆性创新路径、场景理论对颠覆性创新的驱动及创新生态系统对创新组合的链接作用等结论。研究以期在理论上加强对颠覆性创新演化过程的认识，在实践上对企业走出创新困境给予一定政策建议

Abstract:

From the perspective of disruptive innovation and scenario theory, combined with the case of Tencent wechat, the core product of typical Internet enterprises, this paper uses the case study method to sort out and analyze the development process and other relevant materials of wechat, and obtains the "technology + market" disruptive innovation represented by wechat, the path of disruptive innovation of wechat The driving effect of scenario theory on disruptive innovation and the linking effect of innovation ecosystem on Innovation Portfolio. The research is expected to strengthen the understanding of the evolution process of disruptive innovation in theory and give some policy suggestions for enterprises to get out of the innovation dilemma in practice.