数字经济时代，数据作为生产要素改变了传统的价值创造机理。论文剖析了农业产业数据价值链构件及其作用机制，发现数据作为农业的新生产要素与农业生产、销售、物流、监测相结合的数字活动形成数据价值链，数据使弱势的农业产业转向智能化、标准化、数字化，数据通过连接、汇集、再创造活动呈现大数据的网络效应、规模效应、学习反馈效应使农业产业及相关企业收益呈现规模报酬递增态势。产品、数据产品、产品数据成为企业新利润源泉，“产品”和“数据”的叠加优势以及数据汇集的平台优势、数据优势、信息优势构成企业的新竞争优势。

In the era of digital economy, data as a factor of production has changed the traditional value creation mechanism. This paper analyzes the components and mechanism of agricultural data value chain, and finds that data, as a new agricultural production factor, forms a data value chain with digital activities combining agricultural production, sales, logistics and monitoring. Data makes the weak agricultural industry turn to intelligence, standardization and digitalization. Data shows the network effect, scale effect and learning feedback effect of big data through connecting, gathering and recreating activities, which makes agricultural industry and related enterprises show an increasing trend of return to scale. Products, data products and product data have become the new source of profits for enterprises. The overlapping advantages of "products" and "data" as well as the platform advantages, data advantages and information advantages of data collection constitute the new competitive advantages of enterprises.

国家自然科学基金项目（面上项目，重点项目，重大项目）