智能商业中的非线性价值共创机理

Nonlinear Value Co-creation Mechanism in Intelligent Busines

摘要:

探究智能技术对智能商业价值共创的作用机理。基于价值共创理论，采用多案例研究方法，以达闼科技（北京）有限公司和中国平安保险（集团）股份有限公司为研究对象，以多种来源的一手数据和二手数据相互验证，从动态、整体的视角研究智能商业背景下企业如何应用人工智能（AI）技术实现价值共创。研究发现AI技术的应用使企业突破了“价值识别－价值创造－价值实现”的传统线性范式，企业价值共创各环节活动呈现“交互－反馈－增强”的非线性价值共创模式。其中，交互是起点，提供用户信息及行为数据基础；反馈是关键，提高价值创造效率；而增强是独特价值，也是更高起点的价值共创的开始。

Abstract:

Explore the mechanism of intelligent technology on intelligent business value co-creation. Based on the theory of value co-creation, this paper adopts the method of multi case study, takes CloudMinds (Beijing) Co., Ltd. and Ping An insurance (Group) Co., Ltd. of China as the research objects, verifies each other with first-hand data and second-hand data from various sources, and studies how enterprises apply artificial intelligence (AI) technology to realize value co-creation in the context of intelligent business from a dynamic and overall perspective. It is found that: the application of AI technology makes enterprises break through the traditional linear paradigm of "value identification- value creation- value realization", and the activities of each link of enterprise value co creation show a nonlinear value co-creation mode of "interaction- feedback- enhancement". Among them, interaction is the starting point, providing user information and behavior data base; feedback is the key to improve the efficiency of value creation; and enhancement is not only a unique value, but also the beginning of value co-creation from a higher starting point.