Abstract:SWith the advent of the digital economy era, core technologies and high-level talents have made the collaboration and interaction of innovation entities such as industry, university and research institutes become the driving core of innovation. However, the synergy mechanism under the guidance of a single mechanism is more singular and idealized in the process of industry-university-research collaborative innovation(IURCI) and the capital support mechanism and bridge media platform mechanism pay insufficient attention to the role of IURCI. Based on the construction and apply of the Windmill Model, IURCI made up of the mechanisms of market driving, government guidance, capital-support and platform-linkage are analyzed by using evolutionary game theory and Lyapunov discriminant method to optimize and compare the IURCI model. MATLAB software is used to simulate the evolution process of the behavior strategy of industry-university-research collaborative innovation. From the perspective of the evolutionary game strategy analysis of each subject, compared with the mechanisms of the government-guidance, financial-support and platform-linkage the cooperation intention among the participants of IURCI under market driving is more obvious and significant. Paralleling , the circular IURCI system is constructed, which provides a new idea for the IURCI model.