Abstract:Under the dual-carbon goal, hydrogen energy is an indispensable part of the construction of my country’s clean and sustainable energy system. With the official release and implementation of three standards such as "Liquid Hydrogen Fuel for Hydrogen Vehicles", my country’s current hydrogen energy standards have reached 98 Item, a relatively complete hydrogen energy standard system has been initially established. In the rising period of the industrial life cycle curve, for hydrogen energy companies that are exploring and spreading innovative technologies in the market, whether hydrogen energy standardization promotes or restricts it is a realistic question worth thinking about. Based on the perspective of evolutionary game, this study constructs an evolutionary game model of hydrogen energy standardization and enterprise innovation diffusion, and introduces a natural participant to carry out the Hassani conversion test. It is found that hydrogen energy standardization and enterprise innovation diffusion select cooperation strategies in the game, and When additional rewards for the orderly prosperity of the industry are obtained, both parties maximize their benefits. At this time, hydrogen energy standardization can guide industrial development, reduce transaction costs, and enhance market competitiveness. Enterprise innovation and technology diffusion will also counteract the iterative update of hydrogen energy standardization.