Abstract:Equity incentive contract is a complex composed of multiple elements. Different competitive strategies need to match different equity incentive contract structures. Based on the equity incentive case analysis of two science and technology innovation board companies, it is found that the common characteristics of the equity incentive contract structure of companies under the differentiation strategy are as follows: The incentive target focuses on core technical personnel and business backbone, the incentive scope is wide and the incentive period is long, the incentive gap is affected by the governance structure and the incentive gap of technical team is relatively small, the exercise conditions include financial indicators and non-financial indicators related to scientific and technological innovation, and the target value of each index is of medium difficulty and so on. All elements of the contract structure are interconnected and influence each other to promote the company to carry out independent innovation, breakthrough innovation and continuous innovation, and support the realization of its differentiation strategy.