数字企业技术创新与商业模式创新的融合要素及融合过程

Integration Elements and Integration Process of Technology Innovation and Business Model Innovation of Digital Enterprises

摘要:

针对关于数字企业技术创新与商业模式创新融合的研究体系不够完整的现状，以数字企业作为扎根研究对象，提取技术创新与商业模式创新两者融合的要素，运用小世界网络模型模拟两者的融合过程，分析各要素对创新融合过程的影响程度，并对创新融合过程进行MATLAB仿真验证。结果表明：数字企业技术创新与商业模式创新的融合要素包括企业创新能力、数字技术创新、协同创新平台等5个创新要素以及数字产品市场、政府扶持、资金与融资等6个资源要素；根据融合强度和广度，可以将各要素分为高广度高深度、高广度低深度、低广度高深度和低广度低深度4种类型；在创新融合过程中，企业创新能力、数字技术创新等要素的影响力较强，技术创新战略合作、协同创新平台等要素的影响力适中，数字产品市场、政府扶持等要素的影响力较弱。最后根据研究结论，提出加大资金投入、加强产学研合作、合理调配顾客资源等对策建议。

Abstract:

In view of the current situation of the incomplete research system on the integration of digital enterprise technology innovation and business model innovation,?taking digital enterprises as the rooted research object, this paper extracts the integration elements of technological innovation and business model innovation, using the small-world network model to simulate the integration process of the both, analyzing?the?impact?of?each?element?on?the?process?of?integrated?innovation, and applying Matlab to simulate and verify the innovation integration process. The results shows that the integration elements of digital enterprise technology innovation and business model innovation include five innovation elements such as enterprise innovation ability, digital technology innovation and collaborative innovation platform, and six resource elements such as digital product market, government support and funding and financing. According to the intensity and breadth of integration, each element can be divided into four types such as high breadth and high depth, high breadth and low depth, low breadth and high depth, and low breadth and low depth. In the process of innovation integration, elements such as enterprise innovation capability and digital technology innovation have strong influence, technology innovation strategic cooperation, collaborative innovation platform and other elements have moderate influence, and the influence of elements such as digital product market and government support is weak. So, according to the research conclusion, measures and suggestions such as increasing capital investment, strengthening industry-university-research cooperation, and rationally allocating customer resources are put forward.