数字经济时代基于数字化创新的商业模式,已然取代传统的商业模式,成为企业获取并保持竞争优势的主要动力。而随着产业数字化趋势越发明显,企业如何实现数字化以及在数字化背景下如何创新商业模式与企业战略,影响其在市场上能否获得先发优势。因此,本研究旨在探讨数字化“大势所趋”下,企业如何实现数字商业模式创新以及影响企业绩效的具体路径。本研究以长三角地区的463家企业为研究样本,对理论模型进行层级回归分析,研究发现：数字化正向影响商业模式创新；战略柔性中介商业模式创新对企业绩效的影响；数字化显著调节商业模式创新与战略柔性之间的关系,也显著调节商业模式创新经由战略柔性影响企业绩效的间接效应,表现为企业的数字化程度越高,商业模式创新通过战略柔性影响企业绩效的作用就越强。研究结果表明,数字化背景下企业在进行商业模式创新的过程中,要加强战略柔性,以更好地适应动态环境,提升企业绩效。

IUnder the background of digital economy development, the formation mechanism of digital business model innovation is discussed to promote the integration and innovative development of digital technology and the real economy. From the perspective of strategic flexibility, the process mechanism model of digital reconstruction of business model innovation affecting enterprise performance is constructed, the research data of 463 enterprises in the Yangtze River Delta is used as the research sample for hierarchical regression to analyze the specific influence path. The research finds that digitalization positively affects business model innovation, business model innovation has a positive impact on enterprise performance; strategic flexibility plays a mediating role in the impact of business model innovation on enterprise performance; digitalization significantly moderates the relationship between business model innovation and strategic flexibility, and also significantly moderates the indirect effect of business model innovation on enterprise performance through strategic flexibility; the higher the degree of digitalization of the enterprises, the stronger the effect of business model innovation on enterprise performance through strategic flexibility. Therefore, in the context of digital innovation, enterprises should strengthen the construction of digital capacity and strategic flexibility, so as to better adapt to the dynamic environment and improve performance.

新发展格局下数字赋能新个体经济发展的新业态、新模式与政策体系研究