基于AIoT平台生态的价值共创激励策略研究

Research on incentive strategy of value co-creation based on AIoT platform ecosystem

摘要:

本文以AIoT平台、开发者和制造商构成的平台生态系统为研究对象,探讨如何提高三类主体努力水平和生态系统收益的问题,建立无激励模式、成本共担模式、协同合作模式的微分博弈模型。结果表明,成本共担模式和协同合作模式都能产生激励作用,两种模式下收益均随时间提升,最后趋于稳定值。协同合作模式下参与者的努力水平最高,能同时实现个体和系统的帕累托最优。但是,如果不合理设置收益分配系数,参与者收益会低于非合作模式。

Abstract:

This paper takes the platform ecosystem composed of the AIoT platform, developers and manufacturers as the research objects, and discusses how to improve the effort levels of parties and the revenue of ecosystem, and develops differential game models of no incentive mode, cost-sharing mode and collaborative mode. Results demonstrate that, both the cost-sharing mode and the collaborative mode can produce incentive effects. In both models, revenues increase over time, and finally tend to a stable value. Parties have the highest effort levels under the collaborative mode. This mode can not only realize individual Pareto optimal, but also system Pareto optimal. However, if the revenue distribution coefficients are not set reasonably, the revenues of parties under collaborative mode will be lower than that under non-cooperative mode.