数字化对商业模式创新的影响--基于企业生命周期视角

The Influence of Digitalization on Enterprise Business Model Innovation —From the Perspective of Enterprise Life Cycle

摘要:

商业模式创新作为企业重塑价值创造、交付和获取方式而实施的变革，在数字经济时代备受政府和业界关注，但既有研究对此却鲜有涉及。基于2013--2020年A股制造业上市公司非平衡面板数据，在理论分析和实证检验制造业企业数字化对商业模式创新的影响的基础上，深入挖掘了不同生命周期阶段企业数字化对商业模式创新的驱动机制差异以及情境调节因素。研究结果显示：第一，制造业企业数字化能够显著促进商业模式创新。第二，制造业企业数字化对商业模式创新的影响因所处生命周期阶段的不同而存在异质性作用。第三，战略激进度在企业数字化与新颖型商业模式创新中起到负向调节作用，对效率型商业模式创新的影响却并不显著。本文丰富了关于企业数字化后果的文献，亦为企业商业模式创新提供新的决策依据。

关键词:企业数字化; 效率型商业模式创新; 新颖型商业模式创新; 企业生命周期; 战略激进度

Abstract:

As a change implemented by enterprises to reshape the way of value creation, delivery and acquisition, business model innovation has attracted the attention of the government and the industry in the era of digital economy, but the existing research is rarely involved. Based on the unbalanced panel data of A-share manufacturing listed companies from 2013 to 2020, based on the theoretical analysis and empirical test of the impact of manufacturing enterprise digitization on business model innovation, this paper deeply excavates the driving mechanism differences and situational adjustment factors of enterprise digitization on business model innovation in different life cycle stages. The results show that: first, the digitization of manufacturing enterprises can significantly promote business model innovation. Second, the impact of digitalization of manufacturing enterprises on business model innovation is heterogeneous due to different life cycle stages. Third, the progress of strategic stimulation plays a negative regulatory role in enterprise digitization and innovative business model innovation, but the impact on efficient business model innovation is not significant. This paper not only enriches the literature on the consequences of enterprise digitization, but also provides a new decision-making basis for enterprise business model innovation.

Key words:Enterprise digital; Efficiency business model innovation; Novel business model innovation; Enterprise life cycle; Strategy progress