Abstract:In order to study the mechanism of technological innovation on the relationship between advanced standards and quality improvement, a model was established with technological innovation as an intermediary variable, using the survey data of 1,216 "Made in Zhejiang" enterprises from 2015 to 2021 and combining the hierarchical regression method to carry out empirical demonstration of the model test. It is found that effective standard formulation and application can help improve the quality level of enterprises, and technological innovation mediates the positive relationship between advanced standards and quality improvement. From the analysis of industry differences, it can be seen that the effect of "effective standard formulation and application - improvement of technological innovation level of enterprises - improvement of quality level" is stronger in the manufacturing industry, and the intermediary effect of technological innovation accounts for 14.87% and 16.09% respectively.