网络嵌入性对新能源汽车企业技术标准化的影响研究

Research on the Influence of Network Embeddedness on Technology Standardization in New Energy Vehicle Enterprises

摘要:

“双碳”目标的时代背景下，技术标准化对新能源汽车企业生存与发展具有重要意义。文章基于合作网络视角，以2001-2020年新能源汽车产业联合发布标准的企业为样本，采用负二项固定效应回归分析方法，探讨网络嵌入性对技术标准化的影响，并研究关系强度的调节作用。研究结果表明：网络中心度与企业技术标准制定能力和推广能力均呈正相关关系；网络密度与技术标准制定能力呈负相关、与推广能力呈正相关关系；关系强度与技术标准制定能力呈倒U型关系、与推广能力呈正相关关系；关系强度负向调节中心度对技术标准化的影响以及负向调节网络密度与技术标准制定能力的关系，但对网络密度与标准推广能力的正向调节作用不显著。

Abstract:

_: In the context of the "dual carbon" goal, technical standardization is of great significance to the survival and development of new energy vehicle companies.Based on the perspective of cooperation network, this paper takes the enterprises that jointly issued standards in the new energy vehicle industry from 2001 to 2020 as samples, and adopts the negative binomial fixed effect regression analysis method to explore the impact of network embeddedness on technical standardization, and to study the moderating effect of relationship strength. Research indicates,Network centrality has a positive correlation with the ability of enterprise technical standard formulation and promotion, network density has a negative correlation with the technical standard formulation ability, and a positive correlation with the promotion ability,The relationship strength has an inverted U-shaped relationship with the ability to formulate technical standards, and has a positive correlation with the ability to promote, the relationship strength negatively regulates the impact of centrality on the ability to formulate and promote technical standards, and negatively regulates the impact of network density on the ability to formulate technical standards. However, the positive moderating effect on promotion ability was not significant.