为进一步促进长三角地区数字创意产业发展，利用系统动力学构建了长三角地区数字创意产业创新生态系统模型。该模型由三个子系统组成，包括供给、需求和支撑要素子系统。通过设计五种仿真方案，探讨了关于企业、需求、政府、环境和服务机构等方面的因素对系统运行的影响。研究结果表明：不同方案及实施力度对系统运行的影响效果不同；自主创新方案促进系统运行的效果最佳，其次是服务催化、去中心化促进和政府引导方案，需求拉动方案的促进效果较弱。研究结论可以为长三角地区数字创意产业实现高质量发展提供有价值的启示。

In order to further promote the development of digital creative industry in the Yangtze River Delta region, an innovation ecosystem model of digital creative industry in the Yangtze River Delta region is constructed using system dynamics. The model consists of three subsystems, including supply, demand, and support factost subsystems. By designing five simulation schemes, this paper discusses the influence of enterprise, demand, government, environment and service organization on system operation. The results of the study show that different programs and implementation efforts have different effects on system operation. The independent innovation program has the best effect in promoting system operation, followed by the service catalysis, decentralization promotion and government guidance programs, and the demand-pull program has a weaker promotion effect. The findings of the study can provide valuable insights for the digital creative industry in the Yangtze River Delta region to achieve high-quality development.

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安徽省人文社会科学研究重大项目“去中心化趋势下数字创意产业创新生态系统构建研究”(SK2020ZD20)