制造业企业数字服务化价值创造机理：理论模型与未来议题

Value Creation Mechanism of Digital Servitization in Manufacturing Industry Enterprises: Theoretical Model and Research Agenda

摘要:

制造业企业数字服务化（DS）能够提升运营效率、增强客户附着力、创造新的收入来源，但遭遇投资无法获得预期回报的“悖论”。价值创造机理研究能为解决悖论提供理论依据，但已有价值创造理论基础研究缺乏对多主体关系竞争优势来源的关注；已有多层面协同因素研究，缺乏对不同商业模式下用户关系治理、组织文化、微观基础层面的讨论。在界定DS及其价值创造机理内涵的基础上，解析悖论的成因，引入组织间关系理论——关系观，区分交易前端DS和生产后端DS，构建DS价值创造机理理论模型；提出组织层面、微观层面调节机理、对非财务绩效影响、区分行业特性研究等未来议题。为解决DS悖论的研究做出了理论贡献，对于超越单企业情境探索DS价值创造规律有着重要的启发价值。

Abstract:

Digital servitization in manufacturing industry enterprises can improve operational efficiency, enhance customer adhesion, and create new income sources, but encounter the "paradox" that investment cannot achieve the expected return. The research on DS value creation mechanism can provide theoretical support for solving the paradox. But the existing DS value creation theory base research lacks attention to multi-actor relationship competitive advantage source. In existing multi-level collaborative factor research, there is a lack of discussion on user relationship governance under different business models, organizational culture and micro base level. Based on the definition of DS and DS value creation mechanism, this paper analyzes the causes of the paradox, introduces the inter-organizational relationship theory – the relational view, distinguishes between transaction front-end DS and production back-end DS, and constructs DS value creation mechanism theoretical model. It is proposed to strengthen the moderating mechanism at the organizational level and the micro level, the impact on non-financial performance, and the research on segmented industries in future agenda. It has made theoretical contributions to the study on solving the DS paradox and has important enlightening value for exploring DS value creation law beyond the single enterprise context.