Abstract:The synergy between technical standards and intellectual property rights can protect and stimulate enterprises' digital innovation, which is a new trend of enterprises' digital competition.The empirical analysis of the survey data of 292 strategic emerging enterprises shows that the synergy of technology standards and intellectual property rights is beneficial to promoting enterprises' digital innovation; The Technology Standards Alliance plays a part of intermediary role in the synergy between technology standards and intellectual property to promote enterprise's digital innovation, as an intermediary variable, standard alliance can also enhance the promotion of enterprises' Digital Innovation. The research reveals the positive impact of technology standards and intellectual property synergy on enterprises' digital innovation through Standards Alliance, and provides countermeasures and suggestions for enterprises to enhance the performance of digital innovation through the synergy of standards and intellectual property.