Abstract:With the help of agent-based modeling (ABM), an evolutionary game model of farmers' decision-making is established. With the social network as the carrier of technology diffusion and assuming that all farmers in the social network adopt traditional technologies, four groups of control variable experiments are designed to simulate the impact of individual learning and social effects on agricultural innovation technology diffusion, Furthermore, by changing the parameters to explore the impact of the average number of farmers communicating and the theoretical benefits of innovation income, the study found that the diffusion efficiency of agricultural innovation technology increased significantly when there was only individual learning, and the diffusion efficiency decreased when there was only social effect. At the same time, the coupling effect of individual learning and social effect was not a simple addition of the net effects of the two, but a partial promotion effect; The growth of the average number of farmers communicating has a restraining effect, and the growth of the theoretical benefits of innovative technology can eliminate the difference in the average number of farmers communicating; The growth of the theoretical income of innovative technology has a promoting effect, which is nonlinear and has a take-off point of influence. Finally, according to the conclusions of the study, put forward some policy recommendations.