农业企业数字化转型升级的影响因素与路径机制研究 ——基于扎根理论的探索性研究

Research on Influencing Factors and Path Mechanism of Digital Transformation and Upgrading of Agricultural Enterprises：Exploratory research based on grounded theory

摘要:

农业数字化转型是农业发展的必然趋势，同时数字化又在改变着农业企业，领先农业企业的创新实践，提供了丰富广泛研究案例资料。因此，研究基于扎根理论选取15家数字化转型领先的农业企业，探究其数字化转型影响因素，并构建影响因素TOE模型，进一步沉浸于企业真实案例，从横向要素协同和纵向动态演进两方面比较归纳农业企业数字化转型的路径机制。研究表明：①技术维度（数字技术应用、数字技术跃迁）、组织维度（组织基础要素、组织管理跃迁）、环境维度（外部宏观环境、内部微观环境）是影响农业企业数字化转型的关键因素。②案例横向比较，农业企业数字化转型路径大致分为技术驱动组织环境协同型、组织驱动技术环境协同型、环境驱动技术组织协同型；案例纵向比较，农业企业数字化转型经历了试点（局部试点、补短优化）、扩展（平台扩展、跃迁变革）、整合（资源整合、数字农业）三个阶段。加速以农业企业为核心，带动农业上下游全产业链，以期为我国农业企业制定和实施有效的数字化转型提供借鉴经验和指引，加速我国农业现代化进程。

Abstract:

The transformation of agricultural digitalization is an inevitable trend of agricultural development, and digitalization is changing the innovative practice of agricultural enterprises. Leading agricultural enterprises is providing rich and extensive research cases. Therefore, the study selects 15 leading agricultural enterprises in digital transformation based on the grounded theory, explores the influencing factors of digital transformation and constructs the TOE model of influencing factors, further immerses itself in real cases of enterprises, and compares and summarizes the path mechanism of agricultural enterprises' digital transformation from two aspects: horizontal factor coordination and vertical dynamic evolution. The research shows that: ① Technical dimension (digital technology application, digital technology transition), organizational dimension (organizational basic elements, organizational management transition), and environmental dimension (external macro environment, internal micro environment) are the key factors affecting the digital transformation of agricultural enterprises. ② The horizontal comparison of cases shows: the digital transformation path of agricultural enterprises can be roughly divided into technology driven organization environment collaboration, organization driven technology environment collaboration, and environment driven technology organization collaboration; The case vertical comparison shows: the digital transformation of agricultural enterprises has gone through three stages: pilot (partial pilot, complement and optimization), expansion (platform expansion, transformation), and integration (resource integration, digital agriculture). Accelerate to take agricultural enterprises as the core and drive the whole agricultural upstream and downstream industrial chain, so as to provide reference experience and guidance for Chinese agricultural enterprises to formulate and implement effective digital transformation, and accelerate the process of agricultural modernization in China.