共同创造场景下消费者参与企业知识创新的孵化路径研究

Research on the incubation path of consumer participation in enterprise knowledge innovation under co-creation scenario

摘要:

数字经济下高度的互联互通使得企业的创新边界逐渐模糊，处于完全开放创新生态中的企业对外部知识的依赖性逐渐增强。本文在共同创造的场景下研究了消费者参与企业知识创新的孵化路径。研究发现：消费者的创新感知和人本感知有利于消费者参与企业的价值活动，消费者的创新感知和消费者的人本感知通过消费者心理所有权的建设加强了消费者参与企业的价值活动，用户关怀正向调节了消费者的创新感知和人本感知与消费者心理所有权的关系。消费者参与行为和公民行为及共同创造都与企业的知识创新是正相关关系，知识转移在消费者参与行为，公民行为及共同创造和企业知识创新之间起着中介作用。通过两阶段孵化模型的构建，文章清晰地绘制了消费者参与企业知识创新的孵化路径，为企业更好地在无边界的开放创新生态中实现知识创新提供了机制。

Abstract:

With the high degree of interconnection in the digital economy, the innovation boundary of enterprises is gradually blurred, and the dependence of enterprises in the completely open innovation ecology on external knowledge is gradually enhanced.Based on this, this paper puts forward a two-stage model of consumers' participation in enterprise knowledge innovation from the perspective of consumers' participation in enterprise value activities and knowledge innovation behaviors.The findings:Consumer awareness of innovation and humanistic awareness of consumers to participate in the activities of the value of the enterprise to consumers, consumers' innovative awareness and consumers for the construction of the humanistic awareness by consumers of psychological ownership strengthens the consumers to participate in the activities of the value of the enterprise, the user is adjusting the innovation awareness of consumers care humanistic awareness (consumer) relationship with the consumer psychological ownership.Consumer participation behavior, consumer civic behavior, and consumer and enterprise co-creation are all positively correlated with enterprise knowledge innovation. Knowledge transfer plays an intermediary role among consumer participation behavior, consumer civic behavior, consumer and enterprise co-creation and enterprise knowledge innovation.Through the construction of the two-stage model, this paper clearly draws the path for consumers to participate in enterprise knowledge innovation, and provides a mechanism for enterprises to realize knowledge innovation in an open innovation ecology without boundaries.