社会资本、技术认知与农户绿色防控技术采纳行为

Social capital, technology cognition and farmers' adoption behavior of green prevention and control technology

摘要:

绿色防控技术对绿色农业发展具有积极意义。本文基于江苏省微观数据，运用二元Logit回归、中介效应、调节效应，实证研究社会资本、技术认知与农户绿色防控技术采纳行为的关系。实证结果显示社会资本对农户绿色防控技术采纳行为具有显著正向影响；技术认知对农户绿色防控技术采纳行为具有显著促进作用，同时技术认知在社会资本对农户绿色防控技术采纳行为的影响中起中介作用；农业收入水平在农户自我效能认知与农户绿色防控技术采纳行为间发挥正向调节作用。因此，建议从社会网络、社会信任、社会参与三个角度来提升农户社会资本，通过多种渠道提升农户对绿色防控技术的认知水平，提高农户农业收入。

Abstract:

Green prevention and control technology has positive significance for the development of green agriculture. Based on the micro-data of Jiangsu Province, this paper uses binary Logit regression, mediating effect and moderating effect to empirically study the relationship between social capital, technology cognition and farmers' adoption behavior of green prevention and control technology. The empirical results show that social capital has a significant positive impact on farmers' adoption of green prevention and control technology. Technology cognition has a significant promoting effect on the adoption behavior of green prevention and control technology of farmers, and technology cognition plays a mediating role in the influence of social capital on the adoption behavior of green prevention and control technology of farmers. The level of agricultural income plays a positive moderating role between self-efficacy and adoption of green prevention and control technology. Therefore, it is suggested to improve the social capital of farmers from the perspectives of social network, social trust and social participation, and improve their cognition of green prevention and control technology through various channels to increase their agricultural income.