数字平台风险感知对平台创新绩效的影响：中介的调节模型

A study on the impact of customer perceived digital platform risk on the platform innovation performance of platform: a mediated moderation model

摘要:

数字平台风险受到人们的广泛关注。为进一步明确数字平台风险对平台创新绩效的影响及其管理对策，基于对平台-客户交易关系进行问卷调查取得的170份配对数据，应用层次回归方法，实证检验了数字平台风险对平台创新绩效的影响，客户参与的中介作用以及隐私保护和知识产权保护的调节作用。分析结果表明:数字平台风险对平台创新绩效具有负向作用；客户参与在数字平台风险与平台创新绩效之间起部分中介作用；隐私保护和知识产权保护能够减弱数字平台风险对平台创新绩效的负面作用。研究结论有助于明确数字平台风险危害，合理运用隐私保护和知识产权保护的监管和保障作用，发挥数字平台优势并提高其创新绩效。

Abstract:

Digital platform risk has received widespread attention. To further clarify the impact of digital platform risk on platform innovation performance and its management countermeasures, based on 170 paired data obtained from a questionnaire survey on platform-customer transaction relationships, we applied hierarchical regression methods to empirically test the impact of digital platform risk on platform innovation performance, the mediating role of customer engagement, and the moderating role of privacy protection and intellectual property protection. The results of the analysis show that: digital platform risk has a negative effect on platform innovation performance; customer engagement partially mediates between digital platform risk and platform innovation performance; privacy protection and intellectual property protection can attenuate the negative effect of digital platform risk on innovation performance. The findings of the study help to clarify the hazards of digital platform risks, and rationalize the regulatory and safeguarding roles of privacy protection and intellectual property protection to leverage the advantages of digital platforms and improve their innovation performance.