Abstract:Market-oriented valuation is an important guarantee for promoting efficient trading of new plant varieties.Firstly, the formation mechanism of the value of new plant varieties is analyzed, and the value formation path of new plant varieties includes four links: laboratory, intermediate experiment, production and sales, which derive intrinsic value and extrinsic economic value, and intrinsic value has a driving effect on external economic value.Then, based on the value of new plant varieties, a new plant variety value evaluation model based on the modified market method was constructed.Finally, based on the existing transaction data of the National Agricultural Science and Technology Achievement Transformation Center and other platforms, the rationality of the evaluation model is verified by taking the new rapeseed variety "Ningzai 127" as an example, and the results show that the evaluation model can scientifically and reasonably support the valuation of market-oriented new varieties.