基于创业生态系统视角的众创空间物理场地价值研究

Research on the value of maker space physical site based on the perspective of entrepreneurial ecosystem

摘要:

当前,我国众创空间在提供创业服务过程中的发展方向和经营模式呈现出多元化的趋势,主要包括提供办公空间服务,提供商业增值服务和构建连锁生态服务等类型,导致空间这一基础要素的作用呈现出差异化的特点。研究众创空间物理场地的配置逻辑与演化过程,对众创空间的构建、优化和持续发展具有重要意义。本文从众创空间的物理场地这一基础性资源要素切入,基于创业生态系统的理论视角,通过对优客工场、创新工场和腾讯众创的对比研究,分析了不同类型的众创空间物理场地资源编排的基本逻辑。研究发现,物理场地是众创空间提供创业服务必不可少的基础资源,物理场地的编排是一个以众创空间的多元化服务目标为基础,以使用群体的异质性需求为导向的差异化配置和动态化演化的过程。不同模式的众创空间根据自身的独特目标或形式,针对性地获取、设计或配置物理场地,以满足生态系统内使用群体的不同需求,进而提供多元化的创业服务。

Abstract:

At present, the development direction and business model of China"s maker space in the process of providing entrepreneurial services show a diversified trend, mainly including providing office space services, providing commercial value-added services and building chain ecological services, which lead to the differentiation of the use of space as a basic element. Studying the configuration logic and evolution process of the physical site of the maker space is of great significance to the construction, optimization and sustainable development of the maker space. Starting from the basic resource element of the physical site of the maker space, and based on the theoretical perspective of the entrepreneurial ecosystem, this paper analyzes the basic logic of the layout of physical site resources of different types of maker space through the comparative study of Ucommune, Sinovation Ventures and Tencent maker space. The research found that the physical site is an essential basic resource for the maker space to provide entrepreneurial services, and the layout of the physical site is a process of differential configuration and dynamic evolution based on the diversified service objectives of the maker space and guided by the heterogeneous needs of the user groups. Different modes of maker spaces acquire, design or configure physical sites according to their own unique goals or forms, so as to meet the different needs of users in the ecosystem and provide diversified entrepreneurial services.