社会网络如何影响商业模式创新——一个多视角的理论框架

How Social Networks Affect Business Model Innovation: A Framework from Multi-perspectives

摘要:

商业模式创新是企业获取持续竞争优势的重要来源,因而对商业模式创新前因的探讨就成为学者与企业普遍关注的问题。随着数字技术的发展以及产业边界的模糊,社会网络与商业模式创新的融合研究正成为新的焦点。然而,社会网络到底如何影响商业模式创新目前还未形成较为清晰、整体的理论框架。本文利用文献综述法,基于社会网络理论的复杂性,从异质性、结构洞、嵌入性、社会资本与网络能力五个视角构建了社会网络影响商业模式创新的理论框架,包括直接影响、间接影响及影响边界,并对未来可能拓展的研究方向进行了探讨。这有助于进一步开展相关实证研究,并有助于企业在当前时代更好实现商业模式创新的突破。

Abstract:

Business model innovation is an important source for enterprises to obtain sustainable competitive advantage. Therefore, the exploration into the antecedents of business model innovation has become an important concern of academia and business. With the development of digital technology and the blurring of industrial boundary, the integration of social network and business model innovation is becoming a new focus. However, how social networks affect business model innovation has not yet formed a relatively clear and general theoretical framework. Using the method of literature review and based on the complexity of social network theory, this paper constructs the theoretical framework of the impact of social network on business model innovation from five perspectives: heterogeneity, structural hole, embeddedness, social capital, and network capability, including direct impact, indirect impact, and impact boundary, and discusses the possible research direction in the future. This will help to further carry out relevant empirical research and help enterprises better achieve breakthroughs in business model innovation in the current era.