企业专利标准化应对思路框架与应对策略研究：基于“情景—应对”分析模型

Enterprises’ Coping Framework and Coping Strategies on Patent Standardization: Based on Analytical Model of Scenario-Response

摘要:

本文引入“情景—应对”分析模型，构建专利标准化过程、专利与标准融合困境、专利标准化的市场运作三个企业专利标准化情景，并分别找出各情景下关于标准必要专利的最核心问题，即标准必要专利的规划与设计、标准必要专利的分析与判断、标准必要专利的市场化运作，最后，围绕核心问题，分别从内部技术运作、外部争端处理和外部市场运作三条路径，提出专利标准转化策略、专利标准化融合困境应对策略和专利标准化市场竞争策略。

Abstract:

Patent standardization is an significant way in promoting technological advance, product compatibility, and business development, and it is a weapon in achieving the maximized revenue of technological innovation, and participating in market competition. Model of Scenario-Response is introduced, three scenarios of enterprises’patent standardization are built including the course, integration dilemma, and the marketing operation of patent standardization, and the key problems about standard essential patent (SEP) are found, namely, planning and design of the SEP, analysis and judgment of the SEP, and marketization operation of the SEP. According to the key problems, conversion strategies, coping strategies with integration dilemma, and marketing competition strategies of patent standardization for enterprises’ patent standardization are proposed in the perspectives of internal technical operation, external dispute settlement, and external marketing operation, so as to help enterprises to build and innovation system in coordination of technology, patent, and standard, and to put patent standardization into effect.