目前我国超大城市正在经历文化与科技从单向融合走向立体融合的新一轮深度融合，探索文化与科技各种要素有机结合进而为社会经济发展提供关键支撑迫在眉睫。以广州为例，对广州的优势条件和面临挑战展开分析，认为广州文化产业持续稳发展，具有文化科技融合发展的先发优势和良好基础，产业园区和技术设施载体建设较完善等优势，但同时文化产业总体还处在企业规模不大、实力有限、专业度不精、创新能力不强的初级阶段，存在文化与科技融合体系不成熟、地方政策支持力度不足等劣势。在此基础上，提出推进广州文化与科技融合的方向与策略，包括统筹推进探索文化资源数字化共享；打通文化产业链和科技创新链有机衔接；拓展文化与旅游领域的深度应用场景；撬动传统优势制造业转型升级应用场景；发掘商贸会展流通领域的深度应用场景；增强政府推动新一轮深度融合的引导力度以及健全科技文化深度融合创新服务体系等。

At present, China"s megacities are experiencing a new round of deep integration of culture and technology from one-way to three-dimensional integration, it is urgent to explore the organic combination of various elements under culture and science and technology, which provides key support for social and economic development. By analyzing the advantages and challenges of Guangzhou, this paper finds that the city has a sustained and stable development in cultural industry, with the advantages of being a pioneer in the integration of culture and technology and having a solid foundation, well-developed industrial parks and technological infrastructure. However, the overall cultural industry is still in its early stages, characterized by small-scale enterprises, limited strength, lack of specialization, and weak innovation capabilities. Moreover, there are disadvantages such as an immature integration system between culture and technology, as well as insufficient support from local policies. Based on this, certain directions and strategies to promote the integration of culture and technology in Guangzhou are proposed, including a comprehensive exploration of digital sharing of cultural resources, seamless connection between the cultural industry chain and technology innovation chain, expansion of deep application scenarios in the cultural and tourism sector, leveraging traditional advantageous manufacturing industries for transformation and upgrading, exploration of deep application scenarios in the fields of commerce, trade, and exhibition circulation, enhancing government guidance in promoting a new round of deep integration, and establishing an innovative service system that facilitates the deep integration of science, technology, and culture.

G301

广州市社科规划共建课题“推动文化与科技融合 提升广州文化产业竞争力”（2022JDGJ18）