企业科技向善与共享价值创造-基于无人机企业的案例研究

Corporate Technology For Social Good And Shared Value Creation: A Case Study on the Uav Manufacturing Enterprises

摘要:

企业科技向善是企业承担社会责任和创造共享价值的重要方式。本文采用案例研究方法,通过对大疆创新和机纵横股份两家无人机企业的科技向善行为深入研究,探讨了企业科技向善创造出共享价值的过程机制和模式。研究表明,(1)企业科技向善动机影响企业的科技应用方向。企业科技向善的动机中包含政策响应、解决社会问题、服务公共利益和探索商业机会。(2)企业科技向善行为主要包含负责任创新和社会创新两种创新活动。负责任创新通过预测、包容、反思和响应四个方面实现创新行为的共享价值创造,社会创新则通过满足社会需要和改变社会结构完成创新活动的共享价值创造。(3)企业把科技向善行为内嵌于企业的商业模式或社会创业过程中,利用自身的科技创新和利益相关者的知识资源实现共享价值创造。本文构建企业科技向善动机、行为与结果的理论模型,扩展了共享价值影响因素的研究,为企业社会责任实践提供新的视角。

Abstract:

Corporate technology for social good is an essential way for enterprises to undertake social responsibility and create shared value. In this paper, we use the case study to deeply study the corporate technology for social good behavior of DJI and JOUAV, and investigate the influence mechanism of corporate technology for social good on shared value creation. The results show that (1) the positive motivation of corporate technology for social good, including policy response, solving social problems, serving public interests, and exploring business opportunities, affects the direction of technology application. (2) Corporate technology for social good mainly includes responsible innovation and social innovation. Responsible innovation achieves shared value creation through prediction, inclusion, reflection, and response, while social innovation achieves shared value creation by meeting social needs and changing social structure. (3) Enterprises embed the behavior of corporate technology for social good into their business model or social entrepreneurship process and use technological innovation and stakeholders" knowledge resources to achieve shared value creation. The main contribution of this paper is to build a theoretical model covering the motivation, behavior, and results of corporate technology for social good. This paper expands the research field of the influencing factors of shared value creation and provides a new perspective for the research of corporate social responsibility.