技术标准化是多主体参与下技术标准形成、实施和扩散的动态循环过程。为研究推进技术标准化的有效策略,将标准组织作为博弈主体,构建企业、标准组织及政府三方策略动态演化博弈模型,探讨企业投入技术标准化的成本、收益、标准组织意愿的高低、政府不同激励模式等对系统演化过程的影响。研究结果表明：企业与标准组织策略选择及其投入力度对系统演化具有重要影响，政府补贴在技术标准化初期效果最佳，企业积极投入更能促使标准组织参与技术标准化活动，有利于提高系统稳定速率。研究结果可为提升各标准相关主体的积极性,推进技术标准化活动的有效开展提供有益参考。

Technology standardization is a dynamic cycle process of formation, implementation and diffusion of technology standards with the participation of multiple subjects. In order to study the effective strategy of promoting technology standardization, the standard organization is taken as the main body of the game, and the dynamic evolution game model of the tripartite strategy of enterprises, standards organizations and governments is constructed, and the impact of the cost, benefit, willingness of the standard organization, and different incentive models of the government on the system evolution process is discussed. The results of the study show that the strategy choice of enterprises and standard organizations and their input strength have an important impact on the system evolution, government subsidies have the best effect in the early stage of technical standardization, and the active input of enterprises can better motivate standard organizations to participate in technical standardization activities, which is conducive to improving the system stability rate. The results of the study can provide useful references for enhancing the enthusiasm of standard-related subjects and promoting the effective implementation of technical standardization activities.

G307

国家社会科学基金重点项目“新工业革命背景下市场主导制定标准的形成机制研究”(17AGL001)