在国内集群动态发展过程中，传统鞋服产业已经形成独特的竞争优势，但依然处于全球价值链的低附加值环节，经营模式和方法与全球化产业链条的智能化创新化发展格格不入。为此，以温州鞋服产业集群为研究对象，基于该产业集群目前具有规模较大、竞争激烈、发展粗放的特点，总结其规模效益与范围效益显著、产业活跃度较高以及产业链较为完善等竞争优势，进一步针对其以贴牌加工为主、缺乏自主品牌建设，产品档次偏低、缺少龙头企业带动，专业市场建设滞后、集聚效应较低，以及专业人才匮乏等阻碍产业数字化发展升级的问题，提出政府制定扶持政策和相关标准，加快推进智能化企业建设，构建基于“互联网+”、人工智能、云计算等新一代信息技术的协同创新体系，并鼓励企业加快研制智能产品等促进传统鞋服产业科技创新转化升级的对策建议。

In the dynamic development of domestic clusters, the traditional footwear industry has obtained a uniquely competitive advantage, but it still remains at the low additional value in the global value chain. The business model and operation method in the industry are out of line with the smart and innovative development of the global industrial chain. In this case study of Wenzhou foot wear industry cluster, the three characteristics of large scale, fierce competition and extensive development are firstly presented. Then the study summarizes its competitive advantages of significant scale and scope benefits, high industrial activity and complete industrial chain. The study further poses the problems that hinder the development and upgrading of the industrial digitalization, such as OEM processing, lack of self-owned brand, low product quality, lack of leading enterprises and professional market development, low agglomeration effect, and lack of professional talents. Finally this study offers the suggestions to promote technological innovation, transformation and upgrading in traditional foot wear industry, which means that the government should formulate supportive policies and relevant standards to accelerate the intelligent enterprises, to build a collaborative innovation system based on the new information technology such as "Internet plus", artificial intelligence, cloud computing and to encourage the enterprises to accelerate the development of intelligent products.

浙江省普通高校“十三五”第二批新形态教材建设项目《皮具设计与样板制作》(浙高教学会〔2022〕7号)