技术型初创企业商业模式创新和战略柔性 ——基于假设检验行动的多案例分析

Business Model Innovation and Strategic Flexibility in Technology Startups: A Multi-Case Study Based on the Hypothesis Testing Action

摘要:

选取三家技术型初创企业作为研究对象,基于横向比较与纵向分析相结合的归纳式跨案例研究方法,依据“假设检验行动→商业模式创新→战略柔性”的逻辑构建三者之间的理论模型。研究表明:创业者综合使用多种假设检验行动有助于提高初创企业可行商业模式的有效性；初创企业在不同环境活力水平以及扮演不同角色情况下采取的商业模式创新策略不同；当初创企业所处的环境活力越来越高且在行业中所扮演的角色由被动适应转化为主动影响时,商业模式创新的侧重点将由增强反应型战略柔性逐渐转变至增强前瞻型战略柔性。研究结论丰富并拓展了创业情境下商业模式创新和战略柔性研究,对于初创企业的成长实践具有重要启发意义。

关键词:商业模式创新;假设检验行动;战略柔性

Abstract:

Three technology-based start-ups are selected as the research objects. Based on the inductive cross-case study method combining horizontal comparison and vertical analysis, the theoretical model between the three is constructed according to the logic of " hypothesis testing action → business model innovation → strategic flexibility. " The research shows that entrepreneurs " comprehensive use of multiple hypothesis testing actions can help improve the effectiveness of viable business models of start-ups ; start-ups adopt different business model innovation strategies under different environmental vitality levels and different roles ; when the environmental vitality of start-ups is getting higher and higher and their role in the industry is changing from passive adaptation to active influence, the focus of business model innovation will gradually change from enhancing reactive strategic flexibility to enhancing forward-looking strategic flexibility. The research conclusions enrich and expand the research on business model innovation and strategic flexibility in the entrepreneurial context, and have important implications for the growth practice of start-ups.

Key words:business model innovation; hypothesis testing action; strategic flexibility