企业社会责任解耦对实质性创新的影响

The Influence of Corporate Social Responsibility Decoupling on Substantive Innovation

摘要:

我国企业开展实质性创新的占比较低，但现有研究极少涉及企业社会责任解耦如何影响实质性创新。为此，基于组织解耦理论，从企业借助社会责任解耦策略实施印象管理而非仅从企业社会责任行为本身对实质性创新的作用效应进行探究，为解读企业社会责任引致的创新困境提供新的理论视角参考。以2009－2019年沪深两市中356家披露社会责任报告的A股制造业上市公司为样本，利用来自国泰安数据库、中国经济金融数据库、润灵社会责任评级数据库和迪博数据库的相关数据，采用带有调节效应的回归模型进行多元回归分析，并考察重污染行业、管理层权力和内部控制的调节效应。结果表明：企业社会责任解耦与实质性创新呈负相关。其中，针对重污染和非重污染行业的检验结果支持基于合法性观点的假设而不是基于归因理论的假设，重污染行业中企业社会责任解耦与实质性创新之间的负向关系被削弱；同时，管理层权力增大会加强企业社会责任解耦与实质性创新之间的负向关系，企业内部控制对企业社会责任解耦与实质性创新之间的调节效应则未得到验证。由此启示，我国需进一步健全企业社会责任信息披露制度，加强对重污染行业企业的社会责任信息披露行为的监管，并通过督促企业完善内部控制体系制衡管理层权力过大导致的社会责任解耦策略滥用问题，以促进企业更有效地开展实质性创新。

Abstract:

The proportion of substantive innovation carried in Chinese enterprises is relatively low, and the existing researches rarely involve how corporate social responsibility (CSR) decoupling affects substantive innovation. Based on the theory of organizational decoupling, this paper explores the effect of CSR decoupling which is implemented as impression management strategy by enterprises on substantive innovation rather than the effect of CSR itself, providing a new theoretical perspective for interpreting the innovation dilemma caused by CSR. Conducting multiple regression analyses with a sample of 356 A-share listed manufacturing companies that disclosed CSR reports in Shanghai and Shenzhen stock exchanges from 2009 to 2019, this study explores the impact of CSR decoupling on substantive innovation, and further examines the moderating effects of heavily polluting industries, management power and internal control. Data sources include archival dates from the China Stock Market and Accounting Research (CSMAR), China Center for Economic Research (CCER), CSR report ratings from RKS, and internal control ratings from DIB. The test results show that there is a negative correlation between CSR decoupling and substantive innovation. The results of the examination for heavily polluting and non-heavy polluting industries support the hypothesis based on the legitimacy perspective rather than the hypothesis based on the attribution theory, it is found that in heavily polluting industries the negative relationship between CSR decoupling and substantive innovation is weakened. The results also suggest that increased management power will strengthen the negative relationship between CSR decoupling and substantive innovation. However, the moderating effect of internal control on the relationship between CSR decoupling and substantive innovation has not been verified. These findings suggest that in order to promote Chinese enterprises to carry out substantive innovation more effectively, it is necessary to further improve the CSR disclosure system, specially strengthen the supervision of CSR disclosure of enterprises in heavy pollution industries, and urge enterprises to improve the internal control system to restrain the abuse of CSR decoupling strategy caused by management power.