价值主张转变视角下工业互联网平台建设赋能企业创新

IIOT Platform Construction Enables Enterprise Innovation from the Perspective of Value Proposition change

摘要:

随着全球新一轮科技和产业革命的进行,工业互联网作为信息基础设施建设的重要方向,把传统工业产品生产与现代高新技术有效连接,促进新一代技术成果在工业革命中的应用,已然成为提高我国现阶段制造业数智化发展,打造数字经济战略新优势增长点的重要现实途经。本文利用中国制造业A股上市公司2018~2020年三年间的公开数据,基于平台理论视角,引入数字创新能力,考察了工业互联网平台应用形式,即自主建设平台或是采用第三方平台对企业创新能力和创新绩效的影响,又以价值共创理论为支撑,引入价值主张作为中介变量,探讨了企业应用工业互联网平台影响企业创新的路径机理,结果表明:相对于采用第三方工业互联网平台,企业工业互联网平台自主建设更有助于促进企业创新,且价值主张在其中起到了部分中介作用,相对于第三方平台,企业通过自身建立工业互联网平台能够更有优势进行价值主张的转变,吸引用户共同参与价值创造,从而全面促进科技创新。本研究对于中国企业如何更充分利用工业互联网平台,发挥主体作用,推进工业互联网的应用进程,挖掘和发挥工业互联网的潜在能效实现制造业转型升级具有重要意义。

Abstract:

With the continuous development of the deep integration of global new generation information technology and industrial innovation,, Industrial Internet of things (IIOT) is considered as the direction of information infrastructure construction, effectively connecting the production of traditional industrial products with modern high-tech and promoting the application of new generation of technological achievements in the industrial revolution has become an important practical way to improve the digital and intelligent development of Chinese manufacturing industry at this stage and create a new advantage growth point of the digital economy strategy. Based on the public data of A-share listed companies of manufacturing industry in China from 2018 to 2020 under the perspective of platform theory, this paper investigates the impact and mechanism of the application form of IIOT platform which is independently building a platform or adopting a third-party platform on enterprise innovation.And then supported by the value co-creation theory, discussing the value proposition as the intermediary variable and testing the path mechanism of the impact of IIOT platform on enterprise innovation. The results show that :Compared with the adoption of third-party IIOT platform, self-owned platform is more helpful to promote enterprise innovation. And the value proposition plays a partial intermediary role in the relationship between the ownership of IIOT platform and enterprise innovation. Compared with the third-party platform, self-owned platform firms can have more advantages to change their value proposition, and promote their innovation by attracting users to participate in value Co-creation process. This study has many important management implications for enterprises to make full use of the IIOT platform, play a leading role, promote the application process of the IIOT, tap and give full play to the potential energy efficiency of the IIOT, and to realize the transformation and upgrading of the manufacturing industry.