基于UTAUT-VAM模型的中小制造企业云服务采纳意愿影响机制

Research on Influencing Mechanism of Cloud Services Adoption Intention of Small and Medium-Sized Manufacturing Enterprises Based on UTAUT-VAM Model

摘要:

采纳云服务是中小制造企业数字化转型的关键一步，本文基于整合型技术接受理论（UTAUT）和价值接受模型（VAM），构建中小制造企业云服务采纳意愿影响因素理论模型并根据影响中小制造企业云服务采纳意愿的因素提出了相关假设，并运用结构方程模型和Bootstrap方法进行相关的实证检验。结果显示：（1）绩效期望、努力期望、便利条件和社会影响对感知价值具有正向显著影响；（2）绩效期望、便利条件和感知价值对采纳意愿具有正向显著影响；（3）感知风险对感知价值和采纳意愿具有负向显著影响，努力期望和社会影响对采纳意愿影响不显著；（4）感知价值存在中介效应，努力期望和社会影响通过感知价值间接影响采纳意愿。研究结论在云服务建设、组织保障、政策制定等方面为中小制造企业提供了上云实践指导。

Abstract:

Adopting cloud services is a key step in the digital transformation of small and medium-sized manufacturing enterprises. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Value-based Acceptance Model (VAM), this paper uses Structural Equation Model and Bootstrap method to explore the influencing mechanism of the adoption intention of cloud services in small and medium-sized manufacturing enterprises. The results show that: performance expectancy, effect expectancy, facilitating conditions and social influence have a positive and significant impact on perceived value; perceived risk has a negative and significant impact on perceived value and adoption intention, while effect expectancy and social influence have no significant impact on adoption intention; perceived value has a mediating effect, and effect expectancy and social influence indirectly affect adoption intention through perceived value. The research conclusions provide practical guidance for small and medium-sized manufacturing enterprises in terms of cloud service construction, organizational guarantee, policy formulation, and other aspects.