社交商务平台的同质性、茧房效应及破解策略研究

The Homogeneity, Cocoon Effect and Cracking Strategies of Social Commerce Platforms

摘要:

本研究通过社会网络分析方法对国内外信息茧房相关研究进行梳理,归纳出社交平台信息茧房的相关概念和表现特征,在分析信息茧房影响因素的基础上,总结出同质化视角下信息茧房的形成机制。最后,从政府、平台和用户三个角度分别提出社交商务平台应对信息茧房的策略。

Abstract:

This study combed the domestic and foreign information cocoon related research through social network analysis method, summarized the relevant concepts and performance characteristics of social platform information cocoon,on the basis of analyzing the influencing factors of information cocoon, it summarized the formation mechanism of information cocoon under the perspective of homogenization. Finally, the strategies for social business platforms to deal with information cocoon are proposed from the perspectives of the government, platforms and users.