区块链食品追溯系统能提高消费者对食品安全的信任吗？——系统及供应商信任的中介作用

Can Blockchain Food Traceability Systems Enhance Consumer Trust in Food Safety? ——The Mediating Effect of System and Supplier Trust

摘要:

构建区块链食品追溯系统在提升食品安全方面具有关键作用，消费者对系统的信任是决定其可持续发展的关键因素。本研究运用信任转移理论和D&M信息系统成功模型，构建了基于区块链追溯的食品安全信任模型，深入探讨了区块链食品追溯系统对消费者食品安全信任的机制。研究发现，系统质量、信息质量可以显著促进消费者食品安全信任，系统信任和供应商信任在此过程中起到了显著的中介作用，区块链知识在系统信任到食品安全信任转移过程中存在显著的正向调节作用。研究结论丰富和拓展了关于消费者层面区块链食品追溯系统研究的现有文献，对于评估区块链食品追溯系统的有效性以及引导企业探索促进食品安全状况改善的策略具有重要的实际意义。

Abstract:

The establishment of blockchain-based food traceability systems plays a pivotal role in enhancing food safety, with consumer trust in the system serving as a critical determinant of its sustainable development. This study employs the Trust Transfer Theory and the D&M Information Systems Success Model to construct a model of food safety trust within the context of blockchain-based traceability systems. The research delves into the mechanisms through which blockchain food traceability systems influence consumer trust in food safety.The findings indicate that system quality and information quality significantly promote consumer trust in food safety. System trust and supplier trust play a significant mediating role in the process. Moreover, blockchain knowledge plays a significant positive moderating role in the relationship between system trust and food safety trust. The conclusions of this study enrich and expand the existing literature concerning consumer-level inquiries into blockchain food traceability systems. Additionally, this research holds vital implications for evaluating the effectiveness of blockchain food traceability systems and guiding enterprises in the exploration of strategies to enhance food safety conditions.