突破性创新与价值网络共生演化实现路径——基于海信激光电视的探索性案例研究

The Path of Symbiotic Evolution between Breakthrough Innovation and Value Networks— An Exploratory Case Study of Hisense Laser TV

摘要:

突破性创新价值网络随着突破性创新的演化而动态变化，且这种网络变化具有一定的规律性。为进一步探索实现突破性创新演化与价值网络演化的动态匹配和平衡问题，采用探索性案例研究方法，以海信视像科技股份有限公司的激光电视发展历程作为研究对象，将突破性创新从技术演化角度归纳为探索研发期、知识物化期、迭代优化期3个时期，并从市场演化角度归纳出不同时期突破性创新价值网络的网络特征及演化规律，构建起突破性创新与价值网络的共生演化结构模型，进一步厘清突破性创新与价值网络的内在关系。研究发现，突破性创新的3个时期各有侧重，其中在探索研发期确定突破性创新商业化技术路线，在知识物化期基于技术路线完善技术架构并形成量产产品，在迭代优化期则基于初代产品不断进行产品更新升级；同时，网络主体在不同的时期会发生动态变化，反过来促使企业能够及时更新调整技术方向和发展战略。因此，企业领导者要审时度势地调整价值网络上的主体和关系，克服突破性创新过程中的资源约束。

Abstract:

The value network of breakthrough innovation changes dynamically with the evolution of breakthrough innovation, and the change of the network has a certain regularity. In order to further explore the dynamic matching and balance between the evolution of breakthrough innovation and the evolution of value network, this paper adopts an exploratory case study method, takes the development history of laser TV of Hisense Video Technology Co., Ltd. as the research object, and summarizes the breakthrough innovation into three periods from the perspective of technological evolution: exploration and development period, knowledge materialization period, and iterative optimization period. From the perspective of market evolution, the network characteristics and evolution rules of breakthrough innovation value network in different periods are summarized, and the symbiotic evolutionary structure model of breakthrough innovation and value network is constructed to further clarify the internal relationship between breakthrough innovation and value network. It is found that the three stages of breakthrough innovation have different focuses. In the exploration and development stage, the commercialization technology route of breakthrough innovation is determined; in the knowledge materialization stage, the technology framework is improved based on the technology route and mass production products are formed; in the iterative optimization stage, the product is constantly updated and upgraded based on the initial product. At the same time, the main body of the network will change dynamically in different periods, which in turn enables enterprises to update and adjust the technical direction and development strategy in time. Therefore, enterprise leaders should adjust the subjects and relationships on the value network to overcome the resource constraints in the process of breakthrough innovation.