比亚迪实现颠覆性创新的关键因素和过程机理研究

Research on the key factors and process mechanism of BYD 's disruptive innovation

摘要:

新能源汽车产业是国际战略性竞争产业，但新能源汽车企业如何实现颠覆性创新的研究不足。鉴于此，选取比亚迪作为案例研究对象，剖析比亚迪的发展历程和基本特征，采用扎根理论结合质性分析软件Nvivo 11对相关数据进行编码，本文提出新能源汽车企业实现颠覆性创新过程的理论框架包括：（1）通过多维度的编码，获得305个开放性编码、34个概念和10个范畴，在不同阶段的过程基本特征以及关键因素均存在明显差别；（2）比亚迪的颠覆性创新存在“技术范式更新-生产链整合-主流市场颠覆”的过程机理，遵循“前提条件-互动策略-实现结果”的逻辑关系。研究结论进一步丰富了新能源汽车领域颠覆性创新的理论体系，为企业实现颠覆性创新提供理论参考和决策支持。

Abstract:

The new energy automobile industry is an international strategic competitive industry, but the research on how to achieve disruptive innovation in new energy automobile enterprises is insufficient. In view of this, BYD is selected as the case study object to analyze the development process and basic characteristics of BYD. The grounded theory is combined with the qualitative analysis software Nvivo 11 to encode the relevant data. This paper proposes that the theoretical framework of BYD "s disruptive innovation process includes : ( 1 ) Through multi-dimensional coding, 305 open codes, 34 concepts and 10 categories are obtained, and there are obvious differences in the basic characteristics and key factors of the process at different stages. Secondly, BYD "s disruptive innovation has the process mechanism of " technology paradigm renewal-production chain integration-mainstream market subversion ", and follows the logical relationship of " precondition-interactive strategy-achievement result ". The research conclusions further enrich the theoretical system of disruptive innovation in the field of new energy vehicles, and provide theoretical reference and decision support for enterprises to achieve disruptive innovation.