企业跨越边界的数字化管理研究——基于SHEIN公司的案例研究

Research on Digital Management of Enterprises Across Borders --Based on the Case Study of SHEIN

摘要:

数字经济形态下,企业如何利用数据元素提高生产力,如何跨越组织边界增加价值源泉？本文以广州希音(SHEIN)公司为案例,发现公司依靠现代信息技术,中小企业生产能力、高效物流体系、数据连通消费者介入的全方位支撑和集成应用,以“分布式生产、集中式管理”的数字化管理模式对供应链成员价值管理,以“数据连通的全链路数字化管理”对生产端和市场端进行价值管理,通过快速生产、快速销售的“全产品数字化管理”对市场需求价值和消费者价值管理,通过全过程全环节的数据管理实现对企业、供应链成员、消费者、数据的价值管理,形成案例企业独特的跨边界的数字化价值管理模式。企业、供应链成员、消费者、数据构建以企业为中心的数字生态,生态成员的创造均为企业提供价值源泉,企业边界扩张进而增加企业价值、拓展利润源泉。

Abstract:

In the context of the digital economy, how can enterprises utilize data elements to improve productivity and increase the source of value across organizational boundaries? This paper takes SHEIN Guangzhou as a case study and finds that the company relies on both modern information technology, and the comprehensive support and integrated applications formed by the production capacity of small and medium-sized enterprises, efficient logistics systems, and data-connected consumer involvement. SHEIN uses the digital management model of “distributed manufacturing and centralized management” to manage the value of supply chain members while using the “entire chain digital management of data connectivity” to manage the value of the production side and the market side, whilst SHEIN implements the “digital management of full products” with fast production and fast sales to manage the value of market demand and consumer value, and finally achieves the value management of the enterprise, supply chain members, consumers and data through the data management of the entire process and links, thus forming a digital value management model unique to the case company. Enterprises, supply chain members, consumers and data build an enterprise-centric digital ecosystem, where the value creation of ecosystem members provides the source of enterprise value, and the expansion of enterprise boundaries increases the enterprise value and expands the source of profit.