Abstract:The informal environmental regulation, represented by environment, social, and governance (ESG) disclosure, has a bottom-up environmental governance effect. The impact of ESG performance on the efficiency of enterprises’ green innovation is attracting growing attention across various sectors of society, and relevant research is able to provide a precise understanding of how ESG performance influences the green innovation activities of enterprises. Based on the operational data of A-share listed enterprises in the Chinese Shanghai and Shenzhen markets from 2009 to 2021, and the ESG rating data from Sino-Securities Index Information Service (Shanghai) Co., Ltd., this study employs a high-dimensional panel fixed-effects model to empirically analyze the impact and mechanism of ESG performance on enterprise green innovation efficiency. It also uses instrumental variables and difference-in-differences approach to mitigate the endogeneity issues in the model and utilizes various methods to test the robustness of the estimation results. Finally, a heterogeneous discussion is conducted based on the differences in enterprises’ ESG performance and types of green innovation. The findings are as follows: (1) ESG performance can enhance the efficiency of enterprises’ green innovation, and the reduction of corporate financial leverage and the decrease in enterprises’ rent-seeking behavior act as its transmission factors. (2) The impact varies across enterprises, showing a negative effect on enterprises with high ESG performance and a positive effect on those with low ESG performance. (3) Enterprises may engage in opportunistic green innovation to improve their ESG performance by increasing strategic green innovation outputs. The worse the ESG performance, the higher the efficiency of strategic green innovation. In light of this, greater emphasis should be placed on substantive green innovation activities, fostering a green innovation system driven by substantive innovation, where enterprises prioritize it, society pays attention to it, and the government provides support.