基于场景的汽车企业数字化转型路线图方法体系研究

Research on the roadmap method system of digital transformation of automobile enterprises based on scenario

摘要:

数字经济时代下，数字化转型成为汽车企业提升核心竞争力的必然要求。研究针对转型过程中存在的路径不清晰、目标不明确等突出问题，剖析汽车企业数字化转型路线图内涵，构建逐级落地的路线图三层级架构，基于PDCA闭环管理方法与系统工程理论，深化转型分析深度及广度，设计覆盖6个层面、8个价值链环节的路线图方法体系，并从场景入手，探索数字化转型场景创新主线与核心要素，为企业从宏观层面制定转型路径、从微观层面开展转型实践提供参考。

Abstract:

In the era of digital economy, digital transformation has become an inevitable requirement for automobile enterprises to enhance their core competitiveness. In view of the prominent problems in the transformation process, such as unclear path and unclear goal, the paper analyzes the connotation of the digital transformation roadmap of automobile enterprises, builds a three-level roadmap architecture that is implemented step by step, deepends the depth and breadth of transformation analysis based on PDCA closed-loop management method and system engineering theory, and designs a roadmap method system covering 6 dimensions and 8 value chain links. Starting from the scene, the paper explores the main line and core elements of digital transformation scene innovation, providing reference for enterprises to formulate transformation path from the macro level and carry out transformation practice from the micro level.