平台所有者进入的“鲶鱼效应”：“双重动机”下的平台互补企业创新机制研究

Catfish Effect of Platform-Owner Entry: Research on Innovation Mechanism of Platform Complements under Dual Motivation

摘要:

平台互补企业的创新贡献为产业平台创新提供了重要支持，但现有研究对平台所有者进入互补市场情境下互补企业创新诱发机理还缺乏充分认识。本文以刺激—机体—反应(SOR)理论框架和自我决定(SDT)理论为基础，探讨“平台所有者进入互补市场（刺激）—互补企业感知（机体认知）—互补企业创新行为（反应）”的影响机理，并从平台氛围视角（平台支持）探讨了进入策略影响互补企业感知的边界条件。研究结果表明，互补企业感知（需求机会感知、情境威胁感知）在平台所有者进入与互补企业创新之间起着中介作用，平台支持会调节进入策略与互补企业需求机会感知之间的关系。研究结果对产业平台有效诱导互补企业创新行为具有借鉴意义。

Abstract:

The innovation contribution of platform complementary enterprises provides important support for industrial platform innovation, but the existing research has not fully understood the mechanism of innovation induction of platform complementary enterprises in the context of platform owners entering the complementary market. Based on the stimulus-organism response (SOR) theoretical framework and self-determination (SDT) theory, to explore the mechanism of“Platform owner entering complementary market (stimulus)-complementary enterprise perception (organism cognition)-complementary enterprise innovation behavior (response)”, from the perspective of platform climate (platform support) , the boundary conditions of entry strategy affecting the perception of complementary enterprises are discussed. The results show that complementary firm perception (demand opportunity perception, situational threat perception) mediates the entry of platform owner and the innovation of complementary firm, platform support moderates the relationship between entry strategy and opportunity perception of complementary enterprise needs. The results of this study can be used for reference to guide the innovation behavior of complementary firms.