Abstract:[Objective]This study aims to explore the development opportunities and challenges for scientific journals in the era of artificial intelligence (AI), in order to provide useful guidance and recommendations for their development in this new technological context.[Methods] Through literature search and analysis, AI and its application domains are introduced, and the opportunities and challenges it presents for the development of scientific journals are systematically analyzed.[Results] The emergence of AI technologies like ChatGPT has brought more development opportunities to the scientific journal industry, including innovative ways of reading and experiencing for readers, expanded channels for journal promotion, improved publishing efficiency, promotion of journal innovation, and facilitation of academic collaboration and innovation. At the same time, there are also challenges such as misleading viewpoints, invasion of personal privacy, ethical and copyright issues, increased competition and business demands for editors, and higher requirements for peer review.[Conclusion] In embracing the arrival of the AI era, we should adopt an open-minded attitude towards new technologies, emphasize innovation and emotional interaction, adapt to new technologies while enhancing professional competence and skills, achieve a harmonious coexistence between AI technology and ethical values, and strengthen review and supervision to guard against potential risks posed by AI-generated content (AICG).