数字平台能力对企业数字创新的影响机制研究

The Impact Mechanism of Digital Platform Capabilities on Digital Innovation

摘要:

在全球数字经济发展大环境下,制造企业需要突破传统模式,建立自己的数字平台以实现数字创新。随着数字化转型的现实需求,数字创新已成为企业获取竞争优势的重要来源。虽然已有学者对如何构建数字平台能力展开了一定的研究,但关于企业数字平台能力对数字创新的作用机制的相关研究还比较有限。基于动态能力理论,本研究构建了数字平台能力与数字创新的研究模型,并分析了两者影响的作用机理以及调节机制。以制造企业作为研究对象,基于313份调查问卷对模型假设进行实证检验。分析结果表明：一、数字平台能力通过平台整合和平台重构两个维度共同作用下促进数字创新的实现；二、组织敏捷性和知识共享在数字平台能力和数字创新之间起到部分中介作用；三、数字业务强度负向调节组织敏捷性和知识共享与数字创新之间的正向关系。研究结果丰富了数字创新的相关理论,对于制造企业运用数字平台能力提升数字创新的可操作路径也具有一定的实践指导价值。

Abstract:

In the context of global digital economic development, manufacturing companies need to break through traditional models and establish their own digital platforms to achieve digital innovation. With the increasing demand for digital transformation, digital innovation has become an important source for companies to gain competitive advantages. Although many scholars have conducted research on how to build digital platform capabilities, the related studies on the mechanisms of the impact of digital platform capabilities on digital innovation in companies are still relatively limited. Based on the dynamic capability theory, this study constructs a research model for the relationship between digital platform capabilities and digital innovation, and analyzes the mechanisms and moderating factors of the impact of digital platform capabilities on digital innovation. Manufacturing companies are selected as the research subjects, and a total of 313 survey questionnaires are collected to empirically test the model assumptions. The analysis results indicate the following: Digital platform capabilities promote digital innovation through the combined effects of platform integration and platform reconstruction. Organizational agility and knowledge sharing partially mediate the relationship between digital platform capabilities and digital innovation. Digital business intensity negatively moderates the positive relationship between organizational agility, knowledge sharing, and digital innovation. The research findings contribute to the theoretical literature on digital innovation and provide practical guidance for manufacturers to enhance digital innovation through the utilization of digital platform capabilities.