可供性视角下隐形冠军企业产业互联网形成路径——基于“华孚时尚”的纵向单案例分析

The Formation Path of Industrial Internet by Hidden Champions from the Perspective of Affordance: The Longitudinal Single Case Analysis of Huafu

摘要:

虽然产业互联网被认为是新一轮技术范式迁移下各国经济发展的重要决胜点,但实践中,产业互联网的形成路径仍不明朗。通过采用探索性纵向案例研究方法,以一家隐形冠军企业的成长历程为研究对象,揭示制造业企业如何深耕于特定细分领域,利用技术可供性提升内部管理能力的同时改变外部环境,实现从产品到品类,从品类到生态的转化,从而开创一条企业自身与行业整体升级的变革路径。研究结论表明,隐形冠军企业在初创期利用服务技术设施带来的差异性,通过对内标准化管理和对外差异化定位,实现了营销模式创新与定义新品类；在发展期利用模块化基础设施带来的敏捷性,通过内部信息化管理和市场化交换,实现了制造模式创新与产业链整合；在更新期利用分层模块化基础设施带来的智能性,通过对内智能化管理和对外平台化赋能,实现组织模式创新,最终形成产业互联网。研究结论对于从实业端厘清中国产业互联网的发展路径,剖析隐形冠军企业生态化发展的内在机制,探究信息技术与数字技术对于制造业企业成长发展的作用规律具有重要参考价值。

Abstract:

Although the industrial internet is considered to be an important decisive point for the economic development of various countries under the new round of technological paradigm transfer, the path forward is still unclear in practice. An exploratory case study is made to investigate the growth process of a Hidden Champion, which reveals the developing path from pushing one technology into a certain kind of product, and then a category and an entire ecosystem at large, enhancing the internal management ability at the same time changing the external environment. It is concluded that at the start-up stage, differentiation is made by service infrastructure, by means of standardized management differentiation positioning to achieve marketing innovation and category establishment, while in the developing stage, agility is made by modular infrastructure, by means of informatization management and market exchange to achieve manufacturing innovation and industry integration, while in the renewal stage, intellectuality is made by layered modular infrastructure, by means of intelligent management and platform enabling to achieve organizational innovation and industrial internet formation. The conclusion is of important reference value to the exploration of industrial internet formation from the industrial side, and the mechanism of ecological growth by Hidden Champions, which also demonstrates the driving force of information technology and digital technology to the development of manufacturing enterprises.