数字化转型对企业营收增长的影响 ——基于范围综述分析与实证检验

Shen Zhonghua

摘要:

在科技日新月异的今天，数字技术已引领了新的技术革新潮流。然而，在制造业视角下，数字化转型的影响路径与机制研究相较于驱动因素等尚有不足。本文以企业数字化转型为研究对象，通过可视化方法对当前制造业数字化转型的研究进行可视化呈现，揭示了该研究领域的整体发展现状和趋势；并采用范围综述方法，通过Web of Science（WoS）和知网（CNKI）数据库对数字化转型、数字化转型对企业绩效等相关内容进行系统性综合述评。基于Wind平台，以2007年至2022年共计3 188家制造业上市公司为研究样本，实证检验数字化转型对企业营收增长率的影响以及全要素生产率在其中存在的中介效应。研究结果表明：企业数字化转型能够显著促进其营业收入增长。全要素生产率起到了正向中介作用，该促进效应在非高新技术企业中更加明显。由此提出，制造业企业应顺应数字化发展趋势、积极实施数字化转型战略，推动企业高质量发展，提升企业市场竞争力的相关建议。

Abstract:

Today, with the rapid development of science and technology, digital technology has led the new trend of technological innovation. However, from the perspective of the manufacturing industry, research on the impact paths and mechanisms of digital transformation is still insufficient compared with driving factors.The?paper takes the digital transformation as the research object. It utilizes visualization methods to present the current research on?digital?transformation in the manufacturing industry, revealing the overall development status and trends in this research field.?Additionally, it adopts a scoping review approach to systematically review and synthesize the topics of digital transformation and its impact on enterprise performance via the Web of Science (WoS) and CNKI databases. Based on the Wind platform, a total of 3 188 listed manufacturing companies from 2007 to 2022 are used as research samples to empirically test the impact of digital transformation on enterprise revenue growth rates, as well as the mediating effect of total factor productivity. Research results show that an enterprise's digital transformation can significantly promote its operating income growth. Total factor productivity plays a positive intermediary role, and this promotion effect is more obvious in non-high-tech enterprises. This study proposes that manufacturing companies should follow the trend of digitalization and actively implement digital transformation strategies to promote high-quality development and enhance market competitiveness.