Abstract:In the era of digital economy, digital technology innovation helps to improve information processing efficiency, optimize resource allocation, and promote business model innovation, becoming an important driving force for promoting the development of new quality productivity. Based on the data of listed companies from 2011 to 2021, this paper empirically studies the impact of digital technology innovation on the new quality productivity of enterprises. The research results indicate that digital technology innovation in enterprises can significantly promote the development of new quality productivity, and this conclusion still holds after undergoing a series of robustness tests; The mechanism test results show that digital technology innovation can significantly empower the development of enterprises, specifically by reducing financing constraints, improving management efficiency, and total factor productivity to promote the development of new quality productivity in enterprises; Heterogeneity analysis found that digital technology innovation has a greater impact on the improvement of new quality productivity levels in high-tech enterprises, non-state-owned enterprises, high supply chain efficiency enterprises, and industry finance integration enterprises. This helps to understand how digital technology innovation can drive enterprises to improve quality and efficiency, promote the development of new productive forces, promote the upgrading of traditional industries and the breeding of new industries, and provide empirical reference for enterprises to make strategic decisions and continuously enhance competitive advantages.