Abstract:Innovation voucher is a universal government policy created by the government for the innovation needs of startups, which can effectively reduce the cost of innovation investment, promote the cooperation between industries, universities and research institutes and the transformation of scientific and technological achievements, and play an important role in the innovation and development of startups. New energy industry as a high technology and capital threshold industry, the beginning of innovative energy enterprises in the innovation activities often face a lack of resources, lack of funds, R D risks and other issues, and innovation voucher policy covers the key short board of the innovation chain, for the beginning of innovative energy enterprises in science and technology innovation to provide strong support. In this paper, from the perspective of innovation voucher general exchange, we have studied the strategy selection of new energy industry innovation tripartite main body composed of new innovation energy enterprises, science and technology service organizations and science and technology service management platform, and revealed the impact of different factors in the process of innovation voucher policy implementation. It also puts forward the corresponding optimization strategy, which provides ideas for improving the implementation effect of innovation vouchers and promoting the scientific and technological innovation of the participating subjects in the new energy industry.